I’m Alena, an Australian ethical blogger and soulful parenting advocate.

I live near Freshwater Beach, in Sydney, though if you’ve been around a while you’ll know that my husband, our three kids and I spent a couple of years living in Bath, England.

This pioneering site was founded in 2009 and arose from a drive to support mums and families to feel connected, live sustainably and parent soulfully. This is a place for learning how to to make choices that help the planet and nurture our kids into resilient and healthy future-changers.

Pioneering Days

In the early days, there weren’t many people writing about ethical living, or soulful parenting. Back then I was working, studying, lone-parenting and just beginning to understand how to create a more meaningful life for myself and my young son.

He had been born with very low birth weight as a result of stress during pregnancy. There I was with this gorgeous little boy, my firstborn, in baby intensive care determined to breastfeed and raise him in the best way possible despite feeling so alone and unprepared. It was a steep learning curve.

Me a first time mother, in newborn intensive care.

When he was just three months old I left a difficult relationship even though I was heart-broken, and began to face up to 12 years of addiction and all the fallout in my life that had followed.


Between recovery and a history of abusive partners, I began putting myself back together piece by piece. It was a time of hope and deep gratitude for having survived trauma and adversity and come out of it relatively healthy and still capable of parenting my son.

At that time, I was yearning deeply for true connection within myself, with my son, and with family and friends, as I experienced matrescence (the developmental process of becoming a mother) but instead, I felt dangerously isolated.In the years that have passed since then, we have come a long way as a society in knowing how to support each other in our most vulnerable moments, but still, I believe we can always improve.

Not least of all, we can start with being kinder to ourselves, more positive in our narrative on the future, eating well, building healthier mindsets and becoming better custodians of our planet.

This short video introduces the ideas that underpin Soul Mamma.

Now, let’s lift the veil and see some cool things that have been happening offline.

There is plenty to explore. Find articles on how to live a more ethical lifestyle, food, parenting and family travel

It’s an honour and a privilege to serve humanity in this way, and I am genuinely thrilled to have you here with me. I hope you enjoy the words, the pictures, the links, and most of all getting clear on what you love in your own family, and your own life and begin to embody your heartiest intentions.

I would absolutely love to hear from you so please do tweet me (tag @alenaturley so I see it), check us out on Instagram, or join our Facebook group so we can connect.

With love always,

~ Alena